I think this double page spread is very interesting, especially the title "FIERCELY CREATIVE". The word 'fiercely' links especially to Beyonce as her alter ego is called 'Sasha Fierce' so straight away the reader can depict that this spread is going to be about Beyonce. Billboard has cleverly incorporated this which is something that I would like to try as seems like an effective technique to get the reader interested. Furthermore by the word "fiercely" illustrated in a bolder font. It suggests that this is the more important part of the wording. It helps to further connote her style and image to her fans. Also in this image Beyonce is looking ferrous and serious, supporting the title. The colouring is in white that makes it clear and helps the reader to follow the route of the eye, meaning that first the reader looks at the title, then the image and finally begins reading the article. The white writing contrasts against the electric pink background. The pink is very vibrant and portrays fun and full of life helping to represent Billboards audience.
Furthermore the pink background links with the artist as her makeup as similar colour to it. Her eye contact is towards the reader, almost looking through them, the reader is drawn to the artist they are captured under her gaze. This particular artist draws a wider female fan base then men which is probably why it is a close up shot, rather then a long body shot, to show her assets.
I am particularly appealed to the simplicity of this structured layout, as there is just a main title, an image and a short article. I think its important not to over use different effects to engage a reader and just stick to the basics. Its good to focus on thing which is an idea I will take on in my music magazine.
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