All about Bauer Media and NRS

Bauer Media is an international publishing group, linked together by over 300 magazines in 15 different countries. The company can date back to 1875 in Germany and their first launch of a magazine was in 1987 called Bella magazine. Its products include multi platform media, radio, TV, distribution and marketing services. The publishing company is now combined which means that Bauer Media Group includes, H Bauer Publishing and Bauer Media.

Some of Bauer Media more popular brands are:

Kerrang, which is based around the rock music genre. In 2005 it launched its first music channel, and has since risen in popularity, its average adult reader is about 252 million, which is 0.5% of the worlds population. The average ABC1 reader is 120 million, whilst in the C2DE audience is at 133 million. According to the NCS results 192 million,15-34 year olds read Kerrang and the remaining are 34+. It is also interesting to see that there is nearly an equal amount of women to men who read this magazine. The total men being 150 and women resulting in 103. 

furthermore, another music magazine that Bauer Media Group publishes, is Mojo. It was first published in 1993, which included Bob Dylan and John Lennon, leading it into a famous rock based magazine. In the latest NRS readerships surveys, it total in 201 million reads, 150 million male and only 51 million females. I am surprised by these results as the magazines image seems like it would appeal to both genders equally, do to the celebrities that they advertise in their issues and the colours aren't harsh colours, which you would stereotypically associate with a male reader. Also only 0.4% of the general population even read Mojo magazine.

Q magazine was first published by EMAP in October 1986. It was originally set to be called Cue, but due to the confusion between the game snooker it was changed to just Q. The magazine is devoted to sharing with their readers different 'top 100' lists monthly to keep their audiences up to date. Their estimate readerships is 319 million which beats both Mojo and Kerrang!. That results in 0.6% of the population reading Q. Furthermore 237 million ABC1 read Q and only 83 million are C2DE. This is surprising as compared to the other magazines I have investigated they are relatively close with the different social classes. But there is a larger amount of people who read Q which are higher up in social class. However there are 167 million 15 - 34 year olds who read Q and only 153 million who are 34 +, suggesting that Q appeals to a younger generation, particularly students. These results are what I would like to base my magazine around, by having a younger target audience around 15 - 20 year olds. 


NRS- National Readership Survey 

I have taken these results from what NRS have been able to produced. It takes surveys and information helping a range of different magazine brands.

Advantages: 

• In their surveys they show a range of different brands 
• The different brands can keep a records 
• They can actually see who buys their product, and if they are successfully reaching out to their target audiences. 
• NRS are able to keep the surveys history.

Disadvantages: 

• NRS can only give estimates on who actually buys and reads the brands product meaning that it is not always accurate as it is almost impossible to be. 
• During my investigation some of the numbers did not 'add up'.
• You can't see peoples opinions, just who buys it.