Binary Opposition Theory

Ideology

Ideology are peoples beliefs an attitudes towards something that they believe is the most important thing to them. This relates to media, as sometimes they provide a 'hidden meaning or message' in order to relate to these set social groups. 

Dichotomy - Is the splitting of or branching of groups or ideas into two parts. 

Dichotomy of Pop and Rock.

  

POP

 

On "Top of the Pops" music magazine they have used classic stereotypical features that relates to their genre. The typical reader would be female, so this relates back to why they have used a pink master head as that is symbolic to a female reader. Furthermore they have placed a young Justin Bieber as their main image again appealing to the female teenage reader, he is smiling and inflicting to the reader that he is having a good time. His songs are most recognizable pop songs and he looks 'clean cut' and innocent which is what pop is known for. Justin Biebers songs are always about love and not sex. His songs don't really have a deeper meaning apart from impressing a girl. The cover lines of the magazine "mate or date?" convey what a teenage girl thinks about... boys.

ROCK

 "Classic Rock" again shows the stereotypical appearance of the rock genre. The colours used in this music magazine are the complete opposite to 'Top of the Pops.' Black, white and gold are the colour scheme for this particular issue, which links with their genre as it is associated with alcohol, drugs, sex, violence and politics. The colour scheme matches the rock vibe as black is represented by death and danger which links with the violence alcohol and drugs aspect, this would appeal to their target audience being older men. The white then juxtaposes this as it usually conveys innocences and purity, something that rock doesn't showcase.
The main image is two main members of Guns n Roses also appealing to the older men as they would have been fans when this band was at it most popular in the 80's. They are considered to be the leading rock band. Their whole persona showcases rock just by their appearance. They have tattoos, long hair showing that they are 'rebels' of the music industry, they don't follow the rules. Unlike Justin Bieber who is smiling in 'top of the pops' magazine, Guns n Roses come across as serious and their character is almost dangerous and scary to be around.  

The sub genres from 
 Pop:
  RnB, White Pop, Soul, Chart Music 

Rock:
  Hip Hop, Indie, Heavy Metal, Alternative, Blues