Intertextuality

Intertextuality is where another author has taken a previous texts ideas and has shaped it into their own. Its essentially their inspiration. In this era its called post modernism, where the idea has already been done, yet they references to it. It can included in the following forms

• thoughts 
• architecture
• conversations
• sounds 

However intertextuality can also be achieved through parodies, translations, quotations, plagiarism and illusions. 

Artists who have used intertextuality to inspire their image include Madonna who has transformed into Marilyn Monroe. 

On the right is the famous 1950s sex symbol Marilyn Monroe, who perfumed 'Diamonds are A Girls Best Friend". Then on the left is Madonna who sings 'Material Girl' both famous songs of their eras. However this provides evidence for intertextuality because it shows how Madonna has take the inspiration for her music video for the previous 1950s video. It shows how Madonna has taken the same costume, physical setting and just the whole mise  en scene has taken reference from Marilyn Monroe, from the pink dress, blonde short hair and a dozen men holding love hearts in ore.

Another example where intertextuality has been taken into the music industry is where Taylor Swift uses her first single of 'Love Story' where the music video "creatively" uses Shakespeare famous play 'Romeo and Juliet' reference to reproduce the love story between the two characters. One popular scene in the play is the balcony scene. This is referenced back into Taylor Swifts music video as she to replicates this famous moment.