When doing making my magazine I wanted to represent the social group my product was aimed at in a positive way as I felt that they could be offended or stereotyped if I hadn't done. My genre is pop but aimed towards the more mature side of it and therefore I needed to portray that idea.
My social group is aimed at students who are aged between 15 - 25 and mainly female (but some of my issues could appeal to males as well). They enjoy the new music the magazine introduces to them and always up for going to gigs, concerts and festivals. To show this I have used marketing techniques, when in my double page spread I have placed an ad to win free Leliah Ray tickets. Also I think that music that my social group would listen to is something they would put on when getting ready to go out as it is can be upbeat and 'cool'. However what I do like about my genre that it is can be very versatile in the sense that they would also listen to it when walking to school or doing work.
My magazine does represent a social group that want to be out so that means that I have excluded certain social groups like younger children, as firstly they wouldn't be able to go out to the concerts that I would be advertising and also they would just be too young. However I have also excluded the older generation as they might not have time, they could have too many commitments and couldn't just spontaneously decide that they wanted to go out that night to a gig if invited. Thats why I think I have chosen to aim my target audience at 15 -25 as the majority won't have that many responsibilities Also they would mostly have jobs and be able to afford to go to places. But if they don't earn their own money I think still my magazine would conform to people mainly in ABC1 and even C2. But I have also placed solutions to people who might not be able to afford it by placing in 'free concert tickets' so that my magazine could offer support to the social group CD2E as well. Furthermore I have made my magazine majoritively cheaper then magazines currently on the market as the average price for a music magazine is between £3 - £4 which I think is generally very high as it does exclude people who don't earn as much money. Thats why I have priced mine below average £2.50. This is much cheaper but it still quite low.
In comparison to others magazine, I think that I have addressed my social group as I have used a female artist on my front cover and so females are also commonly used on Billboard (which was the magazine I used as guidance). The female artist is portrayed as mature yet still got her youth and looks like she is having fun, which I think defiantly represent my social group. This is a technique I have taken off from Billlboard front cover as their artist give strong eye contact to the reader which I think shows a close connection with the artist to the reader and therefore wanted to incorporate that into my magazine. Also the colours I have used are white and purple which again shows (with the purple) this fun and energetic colour but at the same times, when matched with the white, shows this sophistication about the magazine. Again this is an idea that I conveyed from Billboard. Lastly I have used the phrase "she is back" implying this enthuastuatic sense of hard work ethic and dedication, that my artist is committed in fighting for her career and dream as a singer. This is something that I want to pre mote to my social group and hope reflect and inspire them.
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