Evaluation 5 - How did you attract/address

Firstly to address and attract my audience I have tried to involve my reader in the sense that I asked my model when taking the photos to look directly into the reader and give a lot of eye contact. This would hopefully attract my audience into purchasing as makes them almost fascinated by my artist, how they feel entice to know more about her. They would want to find out more. Furthermore due to my target audience being between 15 - 25 I have choose my artist age to appear between that age, around 18 years. This is so that none of my target audience feels like they can't connect to the artist due to age reasons and so that both sides of ages can appeal to them.

Furthermore I have also used the price of my magazine to attract my audience as I didn't want to exclude any of my audience that might be in the CD2E category and might not be able to afford my magazine, therefore I have set the price below average price at £2.50 as I felt like it was hopefully a realistic price where I could still keep selling my magazine each month but also not pricey where it would be the extent of limiting my readers into buying my magazine. 

Next I wanted to showcase all areas of the social group that I was representing by not just talking about music but also what separates them from others. That is why I decided to incorporate a “look book” into particular artists like Lily Allen and Lana Del Rey that my social media group would listen to. In these look books I would include things like fashion, insight into their most recognisable songs and up to date information about them. This would attract my audience further as if they didn't like the main feature in that particular issue then there are also smaller features that would attract them and be further reasons into purchasing the magazine. Again it would hopefully limit the risk in excluding any readers. 

In my contents page I then re-emphasised this feature by placing pictures of the artist to make them recognisable straight away to the reader. When researching other magazines such as Q and NME they had placed the pages numbers onto the pictures which I particularly liked and wanted to incorporate that effect into mine. I though it would attract the reader as it seemed very clear, simple and easy to read and quickly scan through. Also because other professional musk magazine had done it and worked for them, then it should hopefully work for my magazine.

Another sell line I have included follows from my main feature, being Lelia Ray and how “she is back”. This intrigues the audience as it would be that she has been of the music scene for a while and all of he sudden "she is back" and Relic (my magazine) is the first to have an “exclusive interview”, another sell line I have placed on my front cover. I have made Lelia Ray's name bigger then the rest of the text (besides my master head), as I wanted my audience to know that it is the main feature and what the issue is based on. I placed and exclamation mark after "she is back" to show the enthusiasm and excitement the reader should feel when reading the news. It makes it seem like it is very important and that they feel special to read the first interview after her going solo. They are the first. I have done this as it would attract them even more as they want to read on and see what she is going to do next. The audience feels important and privileged they will be the first know. Its "exclusive".

The colour scheme I have used in my magazine was inspired my a previous billboard issue where it was grey, purple and white. However in my magazine it is just white and purple. I feel like it is vital that you have colour scheme set throughout your magazine as it helps to set you apart from other magazines in the shop. Also if your magazine lacks a colour scheme then it can overwhelm your reader, especially if you have lots of different colours that clash together. I have chosen purple and white as I felt that it contained the right balance of youth and fun to help represent my social group, but I also wanted to convey that sense of maturity in my magazine as well. I also placed a light pink leather jacket onto my model also which I felt linked my colour scheme together well. Therefore it resulted in me deciding to use pink in my contents page and double page spread. So my colour shame continued throughout the issue. But the pink also helped to relate back to the pop genre as that is the colour that is typically used so again the colour helps to emphasis on the youth and fun aspect of my magazine. I think that the colour scheme does attract my audience as they aren't harsh colours to look at, they are quite warm and soft which reflects my audience were they are quite layer back and not out there. 
However I still think that my magazine does stand out even if the colours don't as I have made the text quite big in font size and have also presented them in capital letters to help almost make up for the subtle colours. This is also something that magazines like billboard have done whereas Q have used bolder colours such as reds in their logo which is quite symbolic and noticeable to their magazine which makes them recognisable to their readers. Yet my magazine would be noticed by something different being the overlay of colours for my title and it being larger than the rest of the text. 

Lastly I have used advertisement by selling free "concert tickets" to see my artist in that issue. This addresses and attracts the audience as it stops the separation of the social groups as if people are classed into the CD2E groups then they might not be able to afford to go to these concerts and gigs that their favourite audience are performing at. It attracts them as they would want to be in chance of winning these tickets therefore they will buy the magazine to do so. I further broadens my target audience and more people will gain an interest.