Evaluation 3 - What kind of media institution might distrubte your media product and why?

When reviewing my product I think that the best media institution to use is Bauer. I decided to use this publisher over companies IPC and ....... as I felt like Bauer manages lots of different types of magazine and a variety of music magazines such as Q and Kerrang!. I think that my that Bauer does actually publish a magazine like mine. Being in the pop genre, so there is almost a 'gap' where my magazine can fill.

Bauer is a German company that has been around since 1953, publishing over 300 magazines along with supporting TV, radio and websites. It publishes now over 80 different brands and sells (internationally) around 700,000 copies each month.

Even though in my research I have mainly focused on Billboard magazine I decided not to chose the company that published the magazine, being "Prometheus Global Media" as firstly it is an American based company and felt like I should chose a European company to represent my magazine. This is because most other European music magazines like Q and NME have all got European companies as well. Bauer would be represent my magazine positively as it still enters into the American market meaning that I am not limiting myself to readers and I can still achieve access to a wider audience base.

Another company I am interested in pursuing is Time INC with their secondary company IPC Media. The company was also founded in the 1950s and their headquarters are set in London. IPC Media publishes around 60 brands. It publishes NME magazine (which in previous blog posts) researched about. I chose not to use this company as I when looking back at the music brands they published they only have NME. Even though this could be seen as a benefit because there would be less competition and NME isn't the same genre so they would show good focus on my magazine. However it is also a disadvantage as they show a lack of experience working in the music industry and therefore they might not know how to improve the sales of my magazine and focus on the other entertainment magazines. As the lifestyle magazines are the majority of IPC Media brand, most if their readers wont fit my target audience and therefore I don't think I would chose IPC Media. 

As I think that Bauer Media would be the best suited institution and the one I would chose to represent my magazine I think that it should be published to the main branded shops. These being supermarkets such as Tesco's, Sainsbury's, Asda and many more. I will also sell into to recognisable places like WHSmiths and Co-Op. Corner shops will also be able to sell my magazine. With this many places selling my magazine, hopefully I will be able to reach all of my target audience and they will have plenty of opportunity to purchase my music magazine.